Chances are, you’re already advertising your products and services on platforms such as Facebook and AdWords. However, you may not realize that Instagram represents a potential goldmine of customers eagerly waiting to buy what you’re selling. Instagram has several qualities that make it a dream come true for advertisers. Today, we’re going to take a look at a few of those things. Here are five reasons you should be advertising on Instagram.
You Can Reach a Massive Audience
With Instagram, you have the potential to reach a huge number of people. It’s the third-largest social network in the world after Facebook and YouTube, and the 10th most visited website overall. With 500 millions of visitors every day, you can certainly find an audience for your product. There are few other places where you can tap into a group of people this large.
You Can Find Your Niche
Along with the massive number of people who visit Instagram every day, you’re also given the tools you need to find your target audience. One thing you need from an advertising platform is the ability to advertise to your specific demographic. Instagram ranks among the best in this area. Not only do you have the ability to select the age and gender of the people who see your ads, but you can also select which kinds of videos your ads will show on. When done correctly, this almost guarantees your product will find an audience.
Instagram is simply one of the cheapest advertising options you can find. You’ll only pay a few dollars for your ads to reach thousands of people. The ability to reach this many people at such a low cost is unheard of anywhere else. When you advertise on Instagram, you know you’re getting the most out of your money. Alternatively, you can also buy Instagram followers which are also a cost-effective way when it comes to gain gazillion followers.
Viewers Are Ready to Buy
You may not realize this, but many people come to Instagram to research something they want to buy as 25 million businesses are on Instagram. This means that many of Instagram’s visitors are already in a buying mood. Videos have the highest conversion rate of any other form of advertising. This is a perfect opportunity to get your products in front of people who are already interested in what you have to sell.
You Can Do It Yourself
One of the best things about advertising on Instagram is you can do it for yourself to do the heavy lifting for yourself. You don’t need to hire an advertising agency that demands a hefty amount of money to do all the work. You can easily find your potential customers using Instagram ads. As you can see, there are many advantages to advertising on Instagram. It has all the tools you need to help your products reach the people who need them. It’s simply one of the best advertising platforms in the world today and one you can’t afford to ignore.