Search Engine Optimisation is a tricky thing. A lot of people misunderstand the elements that go into the entire ranking process. This is primarily because each search engines use their own unique algorithm that is largely undisclosed. Thus, a lot of what goes into the ranking of websites is unknown. Below, we will be going over some of the different things that can affect your ranking potential.
What Affects SEO and Rankings?
The content that you publish on your website has a very substantial impact on your rankings. The fact is, if you are not consistently producing quality content, you are not going to be able to achieve high rankings within the search engines. Along with this, the amount of content you publish can also affect your rankings. Without producing long-form content that people actively seek out and want to look at or read, you are bound to see a decrease in your rankings. Search engines love websites that produce high quality and long content that attracts viewers, answers questions, and stimulates conversation.
2. Keyword Optimisation.
Another important thing to have in your SEO efforts would be a concerted focus on keyword optimisation This is very important to achieve high rankings on the search engines because a majority of the search engines are looking to rank the most relevant content first. That means if your content is not targeting relevant keywords, you are not likely going to have your content ranking as high as it could be. For this reason, you want to focus on finding the keywords that are being searched for the most and place them strategically into your content. It shouldn’t be simply ‘stuffed’ into your content, but rather the content should be formulated around the keywords in a way that makes sense to the reader or viewer.
Overall, there is a lot that goes into rankings. The factors that you should primarily concern yourself with are keyword optimisation and content quality. You want to produce the highest quality content possible. Google and other search engines are looking to rank the highest quality content in their search engines because they know and understand what their end users want. For instance, have a look at this blog by Brand That Name UK that showcases high quality content, after all search agencies like them really know the benefit of this.
If your website is not consistently producing high-quality long-form content, you are bound to suffer in terms of ranking potential. Focus on crafting content for your traffic rather than the search engine’s algorithm and avoid keyword stuffing and you should be able to achieve great rankings.